Hey! My name’s Pierre-Yann Dolbec. I’m currently doing my m.sc. at HEC Montreal in marketing, focusing on experiential marketing and branding. My thesis is on the communicative value of store image and the mediating effect of brand experience. In my short professional career, I worked as a marketing consultant, sold space advertising in India and had some other short-to-mid stint in advertising and marketing.
I don’t watch TV but I watch TV ads. I’m an advertising and a marketing addict. I listen to a lot of music. I’m a part-time geek.
My personal motto is ‘do not take life too seriously, you’ll never get out of it alive’. This quote is attributed to both De Fontenelle (in the 1600s) and Elbert Hubbard (in the 1800s), something. Talk about plagiarism.
about this site
a personal playground/virtual skechtbook, diary and links keeper.