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  • The past couple of days, PSFK has been crisscrossing the streets of Paris to check out four special pop up installations created for the launch of the new Range Rover Evoque. The Evoque represents a new direction for Range Rover, this vehicle being a crossover designed more for the urban jungle rather than a real one. The official unveiling of the vehicle will take place today at the Paris Motor Show. But to generate some buzz prior to the reveal, Range Rover worked with four Paris based artists to create public installations each interpreting a specific characteristic of the new vehicle. We’ll have some comments from each of the artists on what inspired them while working on the project in a follow up post shortly. For now, here’s a peak at each of the four sites with the artist and their theme listed.
  • Instead of reservations our bookings will be made more like a theater or a sporting event. Your tickets will be fully inclusive of all charges, including service. Ticket price will depend on which seating you buy – Saturday at 8 PM will be more expensive than Wednesday at 9:30 PM. This will allow us to offer an amazing experience at a very reasonable price. We will also offer an annual subscription to all four menus at a discount with preferred seating.

    Two walk-in tables will be available every evening.

    The tickets will be available via our website, and we are building the reservation system from scratch to ensure the best customer experience. It will be simple to use, efficient, and familiar to anyone who has booked a show or travel online.

  • This curious connoisseur's spirit remains at the heart of Prada, and translates into a sort of antidote to homologation and globalization so often seen among its competitors. Using Mario's original approach, Prada collaborates with many different artisans to produce its designs utilizing the traditional craftsmanship, materials, and manufacturing techniques of a specific region.

    This tactic will be soon explicit in the new "Made in…" project, a series of local products with special labeling declaring the origin of each piece.

  • the discovery of an anonymous Northern Italian painter who depicted poor people wearing denim in the mid to late 1600s is such a surprising find. The fact that he painted the poor going about their business is rare enough; the fact in all but one of his recently-discovered works they’re wearing clearly identifiable jeans skirts, trousers and jackets is unheard of. It has earned him a snazzy anachronistic moniker, too: the Master of Blue Jeans.