A Guide to the French. Handle With Care. “In five and a half years living in Paris as an American correspondent, I have tried to make the country my own, knowing that I never will completely fit in, but always will be fascinated. ”

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The new Modernista! website is simply brilliant. It uses a left navigation bar to bring you on different sites that explains the company a bit more (wikipedia for the presentation, flickr for their work, …) while keeping the navigation on the top left corner. It kinda remind me of the hypertextual narrative I blog about earlier..

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AudienceGames turns crowds into communities through “advergaming,” while creating innovative and memorable brand experiences.” From USA Today: “Movie goers at 12 UK cinemas became human joysticks… they were shown an ad for the Volvo XC70 and were asked to put their hands in the air and wave them left or right - as a group to steer a car. That participatory commercial represents a growing trend in movie theater advertising, with on- screen ads and lobby displays becoming more interactive, more entertainment-oriented and frequently offbeat.”"

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Luxury for sale…. or rent

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Here’s the future of presentation skills training, from a recent session at this year’s SXSW.

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Beds of people and people in their beds. Click on “au lit”.

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Students invent a vanishing nail varnish to beat their school ban on makeup.

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The New U.S. 5$ Bill

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